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EMAIL MARKETING SERVICES
Significance Of Email Marketing
Email marketing is not new, but it is far from dead. Below are a few reasons why you should consider using email marketing services:
- 9 billion people use email applications
- 91% of consumers check their email on a daily basis
- 86% of consumers would like to receive promotional emails from companies they do business with
- 1/3 of consumers have purchased products and services from emails
- For every $1 spent in email marketing, the average return on investment is $44
Although there are other lucrative marketing methods such as PPC or social media marketing, email marketing is worth investing into since almost everyone uses email services regularly.
Email Marketing Software
We help you select and implement an email marketing software to receive leads and send emails from. Due to our rich experience in working with these softwares, we can suggest which would be the best for you, but if you already have a preference we can also integrate that one for your campaign.
Email List Maintenance
Yippee regularly does list maintenance. It is important to remove unengaged subscribers from your email list since they negatively impact your email deliverability. If you have a bad list, your emails will be labeled as spam. Our regular maintenance ensures that your emails don’t end up like torn up flyers on the roadside.
Email Marketing Reporting
Yippee sends reports every month that provides you a breakdown of your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. According to the goals of the campaign, we review, analyze, and strategize to improve these results each month or each week.
Client Success
When it comes to experiencing a cherished relationship with your business, we can’t seem to get enough
Why Should Yippee Handle Your Emails
Creating the right message format is a delicate balance—you want to stand out from the crowd while also staying true to what consumers want. Although we will manage all the technical software operations, that is only a minute part of our work. Yippee focuses entirely on the content and message of the emails which are the real storytellers of your business. All Yippee campaigns revolve around the brand of the business and its goals, and tries to capture an essence that is aesthetic, relevant, and useful to potential customers.
Some effective methods that we usually employ are:
- Newsletters- regular emails to subscribers about your updated products, services, company news, or insights from experts
- Promotional- emails that serve a specific purpose, such as highlighting a sale or a new product or service
- Service- emails about existing orders such as confirmation receipt or more details about the purchased product or service
- Triggered- emails that are delivered based on a specific action or event, such as abandoning an online shopping cart
- Re-engagement- emails that seek to connect with dormant subscribers via outreach and targeted offers
