The term UX (or user experience) is used a lot these days. It’s a relatively new term for businesses to get used to, but not new to the tech industry in general. But what actually is it? What does it really mean, and why should you care?
“the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.” It encompasses all aspects of the end-user’s interaction with your company, your services, and your products. The first requirement for creating and maintaining an exemplary user experience is to meet the exact needs of the customer.
Using the above definition as a guideline, you can understand why UX is so vitally important to you and your business. Providing a good user experience is of the utmost importance if you are going to attract and maintain customers. Most customers will not interact with your team directly but will do so through the app; therefore, you want their experience to be easy and aesthetic. It is at the crux of providing them with value and delivering it in a seamless manner.
A better return on your investment, higher conversion rates, and increased sales aren’t the only benefits gained from providing enhanced user experiences.
By making your customers happy, you will inspire loyalty and longevity. Furthermore, you will boost the number of referrals you receive through word-of-mouth. Today’s users expect more–give it to them and reap the benefits time and time again.
Getting to know your users means you will be able to provide them with exactly what they want. This knowledge gives you insight into what they need and the problems they are having. In turn, you will be able to market to them more effectively and spend less money chasing them.
Sure, more and more businesses are upping their game when it comes to UX. But that doesn’t mean you can’t make YOUR users’ experience a great differentiator in what is possibly a saturated market. Who wouldn’t be keen to stand out above the competition this way?
Now that you know more about what UX is and its benefits, I hope you understand the importance of a good UX and invest in it!
You don’t have to be a UX expert.
Not many people know all there is to know about UX. It requires deep knowledge across a specific skill set that integrates design, curiosity, psychology and experience. But just because you aren’t an expert in those areas doesn’t mean someone else isn’t. It’s wise, though, to take your time in choosing a UX partner that really knows their stuff.
Effective and successful execution of user experience takes an investment of time, thought and money, but can you really afford NOT to?
Yippee Web is a digital design and development company that creates meaningful web experiences and products across all platforms – web, mobile, desktop, and server – for individuals and organizations who want to avail the benefits of technology.
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